Let’s Understand The Google Trends

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Search histories can tell a story about a person and what they’re thinking

What are Google Trends?

Google Trends is a website from Google that was first launched in 2006 and then updated in 2018. Google Trends provides data and graphs comparison of top search queries across countries, languages, regions, subregions, user categories, and search types (Web, Image, News, Google Shopping, or YouTube) over time.

Is Google Trends free to use?

Yes, Google Trends is free to use.

How to analyse Google trends data?

Google Trends has four main sections:

  • Explore
  • Trending Searches
  • Year in Search
  • Subscriptions

Let’s dive into the details:

Login to Google trends and a page will appear with explore topics. One can type any keyword related to business or services to see the volume of searches & popularity of the keyword.

To understand Trends, analyse a sample of all searches for SEO Services within five parameters.

1. Interest Over Time: This shows the popularity of a word over time(real-time). Here with an example of Website Services, one can understand the search volume over a time period.

eBIZZ Note: One can no longer see such graphs in Google Keyword Planner unless one spends a fortune on AdWords ads.

2. Comparison: In Google Trends, to compare two terms, hit the “+ Compare” beside the original search term. Here’s what the data looks when a comparison is made, like “website services” vs. “SEO Services”.

eBIZZ Note: Use longtail keywords for comparison, don’t just use Umbrella; it can pick Umbrella from Rihana song or rainy season Umbrella demand curve.

3. Rising Data: Top and Rising terms associated with a keyword or topic. By clicking any top or rising word, you can have detailed interest over a time graph. The Rising tab represents terms searched for with the keyword entered and had the most significant growth in volume during the selected period.

eBIZZ Note: Google Trends helps you to refine data and understand where the potential customers are. To understand trends and detailed strategies for business Call eBIZZ Digital Marketing Agency in Adelaide.

Non-inclusion in Data:

  • Low Searches: Trends only analyse data for popular terms, so search terms with low volume appear as 0 for a given period.
  • Duplicate searches: Trends eliminates repeated inquiries from the same user over a short period for better overall accuracy.
  • Special characters: Trends filters out queries with apostrophes, comma quotes and other special characters. (Source Google Trends Initiative)

5 Tips to use Google Trends?

  1. Keyword Research & related Keyword research: Search not only the most popular keywords but recommend associated keywords too that are currently growing in popularity.
  2. Trending versus Top-searched: One of the best Content strategies to understand what is trending in real-time, volume searches vs what users are searching most on search engines.
  3. Different places, different search patterns: Most interesting hidden features of Trends where you can compare up to five topics.
  4. Target by Location: Understand user behaviour and where your products and services are most popular. Have a laser-targeted strategy for local audiences.
  5. Analyse your competitors: Improve brand strategy by analysing competitors—you VS competitors, or VS each other.

Looking to validate data in Google Trends. Call eBIZZ Digital Marketing Agency in Adelaide. As one of the best Email Marketing companies in Adelaide, our team of experts has the experience to create campaigns efficiently and effectively with proven strategies and next-level automation.

Is your website ready for 2023 strategies? Let’s discuss with eBIZZ Web Design Service experts for 2023, as we are one of the best choices in Search Engine Optimization Services in Adelaide. Please book an appointment and call our experts on 08 70884867 or email us at hello@ebizz.com.au

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