Website Design Tips for Small Businesses

Every time Google updates its algorithms and releases a new update effecting the ranking criteria which makes us think of the evolving question – “What makes a good website? Why ranking is not stable?” eBIZZ experts believe no one-size-fits-all answer, as every business is unique and different.

What would be the definition of Good Website?

As per eBIZZ website developers, a website truly excels when it has a trending functional design that is relevant to website’s user experience, functionality, and complements content to user queries.

Make your website great again, eBIZZ web design developers are just a call away, call us at 0870884867 or email us at hello@ebizz.com.au.

What a website must have to improve its design & functionality?

To help improve the website, here are some simple design tips for small businesses:

1. KISS – Keep it simple and straight.
2. User-Focused Website – User-friendly content
3. Customer Focused Design – Organised navigation
4. Content – Cost, FAQ’s, best Sellers & reviews
5. Real-time Conversations – Live chat

Let’s understand in detail

KISS – Keep It Simple and Straight

A simple design strategy or a design principle that is being used by eBIZZ web design professionals for a long time is to keep it simple and straight. Primary goal of the website is to communicate 24/7 with users to make sure it’s easy to understand with a simple design strategy.

User-Focused Website – User-Friendly Content

a. Add Social Proof – Any form of social proof, it can be in a form of testimony image, or video. Any kind of review regarding a product or service helps to build trust, especially for small businesses.

b. Call to Action – People are short on time always either busy or lazy. Give your user easy and quick access to navigate between pages. In E-Commerce, customer should be able to easily like a product and add it to the cart with a simple step of an easy check out. This one of the pro-tips for small businesses to strategically place call-to-actions in areas such as the top right of your navigation, below sections that require action, and at the bottom of your website pages.

c. HD Images – Human brain loves images and catches attention easily and is immediately drawn to them. Bright colours capture our attention because brains are wired to react to them. A large percentage of the human brain can recognise a familiar object within 100 milliseconds. People tend to recognise familiar faces within 380 milliseconds. For this blog did you look image first or content? That’s why using good quality images is make or break point.

Customer Focused Design

Organised navigation when designing a small business website organised navigation is most critical. This would include streamlined content, navigation hierarchy, and responsive design, so the experience doesn’t drastically change on mobile. Let’s take eBIZZ navigation, how services are easily navigated Products, pricing (this is a must), services, and resources. 

Content – Cost, FAQ’s, Best Sellers & Reviews

eBIZZ website professionals believes that the cost of the product/services should be clear visible. Frequently asked questions should be included like is the product is eco-friendly, are services available 24/7.
What are the return policies? Basic standard and premium packages should be clear and easily understood without any frustration. Small Business should focus on highlighting the best packages or best sellers with reviews to build customers’ trust.

Real-time Conversations – Live Chat

Give your customers the best customer service. Make things easier for them like a real shop experience. For any questions live chat customer service should be available. This will increase your conversion as user will not carry any questions while checking out. Embrace this new form of communication.

Invest to get good ROI on business. Website brands you 24/7. Do invest in good professionals to build your empire.

Website is a good investment to build a professional empire which ensures high ROI on business and enables exposure to your brand 24/7.

Uplift your website with award-winning and most trusted website developers in Adelaide that your customers will love. eBIZZ website developers optimise the website for conversions with strong attention to privacy, security, and accessibility.

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Contact us today hello@ebizz.com.au 08 70884867